Alert and notification is a new feature of Infotools Harmoni software platform. It provides market researchers a tool to set alerts on data of interest. When data is updated, exceeds pre-set targets or has significant change, subscribers are notified by emails.
Phase 1 was launched in November 2017 at the marketing conference of the French telco company, Orange. The audience was enthusiatic as it can be used for marketing and public relation purposes.
Below shows the user journey from setting alert in Harmoni, sending out email notification, to viewing updated data at the Harmoni mobile app.
