Mercury Energy’s ‘Good Energy’ Taxi runs on nothing but the good vibes between passengers and the driver. Instead of paying for a fare with cash, passengers pay with ‘good energy’ by sharing their own good natured-ness with those around them. Every positive tweet and every Facebook like gives the taxi’s battery a boost allowing it to go further. In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible.
Launched at the same time as the annual ANZAC Day street appeal, anz.ac.nz became a focal point for commemorations. The virtual poppy was featured on primetime TV, radio and online. #poppyday become a trending topic, pushing the ANZAC message out to well over 310,000 followers. This drove donations for virtual poppies to almost ten times the average takings from street locations. The campaign proved so successful that it has also been used for ANZ's Daffodil Day Donation Drive.
Reinforcing the idea that you can choose the life you want, we launched a campaign to embrace an active approach to life - with Sovereign as your life partner. The online interactive game allows people to explore how their lifestyle choices related to their happiness and health. During the eight-week campaign period, the game had 25,000 visits with an average time spent on site of 4.3 minutes. Almost 12,000 Sovereign products were explored.
Play the gameFacing a range of challenges, as competition rose, the recession kicked in, Holden New Zealand aimed to engage potential buyers in a new way, avoiding category conventions and showing how its own history was intertwined with New Zealand's. Holden poured its entire budget into TV and online, including a day of blanket advertising on Facebook. The Inside Holden website was the center piece of the campaign. New car sales volume climbed 75%, and Holden's sales increased significantly during every month of the campaign, out-performing the market as a whole.
Learn moreOn awarding the Talei "Site of the Week, Communication Arts Magazine said "this site, for an exclusive multi-million dollar resort in Nananu-I-Ra in the Fiji Islands, targets an audience of affluent travellers. It’s nevertheless, something that everyone should see. The stylish presentation, designed to work in tandem with printed marketing materials, presents the elegance and ambience of an island locale. It’s an oasis on the Web, with a level of sophistication and beauty in the interface (a cool design, exceptional imagery and an intuitive navigation) that does an amazing job of conveying the seclusion of the island."
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