I’m an award-winning, New Zealand-based digital and UI designer.
I was born and grew up in Taiwan, before moving to the United States to study and qualify as an econometrician - a type of economist who integrates statistics and mathematics into economic analysis.
In 1995 I moved to New Zealand, where I subsequently trained and qualified as a digital designer. And I’ve been part of the design industry since 2001 – working for traditional advertising, specialist digital agencies and software development.
Away from work I’m an avid reader and love art, classical music and films. They’re a constant source of inspiration to me, both personally and professionally.
My name is pronounced sea-chen shea.
I think of my work as combining the best of the practical and the beautiful.
My training as an economist allows me to think systematically and methodically. While my deep love of the arts provides the visual inspiration and power.
Before I start any new work, I always want to begin with the client’s vision. Fully understanding and interpreting that is the single most important thing I can do.
A client's website should also be an extension of their marketing campaign. Whether it’s about selling a product or building a company profile, the marketing campaign should work cohesively with the website to tell the whole story.
I care a great deal about the aesthetics of any design. Whatever the subject or goal of a website, I see no reason why it can’t be presented simply and attractively. And in fact, I believe beautiful design can actually help influence people’s behaviour.
More often than not, my work involves how to get users' attention (for example: banners on a busy news page) and how to guide them on a journey. In essence, I believe you can get people do what you want to them to do without being pushy.
When combined with carefully designed intuitive navigation and a keen attention to visual detail I believe my work delivers a positive experience time and time again.
