Spark wanted to sell more Apple gear. So, in addition to the iPhones they already had on offer, iPads, Apple TVs and Apple Watches were added to the range.
We were tasked with creating a new section of spark.co.nz solely for Apple products, along with various components that advertised it elsewhere on the site.
Because customising the new section wasn’t an option our design challenge became how to practically combine two highly distinctive styles. And of course, doing it in a way that both Spark and Apple were happy with.
That’s something I think we managed to do very well. After reviewing the creative, Apple described it as the best design they had seen in the entire Asia-Pacific region.
