ANZ wanted more leads from their online Home Loans section. The online Home Loan calculators were a central part of that process and we were asked to improve their usefulness, relevance and usability.
Typically, calculators ask lots of questions. And, also typically, this confuses or irritates customers to the point where they drop out. We needed to create something far simpler.
The form designs and animation we created never ask more than 2 or 3 essential questions at one time. Depending on how people answer, a child form gets displayed. For example, if it’s answer A, they see child form A; if its answer B, they see child form B.
This new, simplified approach was then tested over four weeks with real users and the rapid, iterative design did a lot to improve the overall end result. ANZ were so pleased with what we delivered that the design and animation were also used for their Personal Loan calculators.
